Rotary was founded in La Chaux-de-Fonds, Switzerland, by Moise Dreyfuss. The company started as a small workshop and quickly gained a reputation for producing high-quality timepieces. Rotary has remained a family-owned company throughout its history, with successive generations contributing to the brand’s growth. While Rotary is a Swiss brand, it has strong ties to the United Kingdom. In the early 20th century, Rotary established a presence in London, and the brand became particularly popular in the UK market.