Fine Watch Club are delighted to introduce the Rolex GMT Master II 16710 with ‘pepsi’ bezel. This iconic timepiece is not just a watch; it’s a piece of horological history, perfectly suited for discerning collectors and enthusiasts.

Our example benefits from the original box, papers, and accessories which increase the desirability and value of the watch.

The Rolex GMT Master II 16710 , often referred to as the “Pepsi” due to its iconic red and blue bezel, is one of the most beloved models among Rolex enthusiasts.

Equipped with the Caliber 3185 with is an automatic movement and feature a 24-hour hand for the GMT function, allowing the wearer to track two time zones simultaneously.

The most famous feature of the 16710 is its bi-color bezel insert, with a red and blue color scheme reminiscent of the classic Pepsi logo. The bezel is rotatable and made of aluminum.
Over time, the colors of the bezel can fade, which some collectors find desirable as it adds character to the watch.

The watch features a black dial with luminous hour markers and hands for readability in low-light conditions.

The dial is marked with “GMT-Master II” and features a date window at the 3 o’clock position, covered by a Cyclops lens.

Paired with the Rolex Jubilee bracelet, known for its style and comfort.

The 16710 is part of the GMT-Master II lineage, a watch originally developed in the 1950s for Pan American World Airways (Pan Am) pilots to track multiple time zones during long-haul flights. The “Pepsi” bezel version has become a cultural icon, recognized worldwide as a symbol of luxury and functionality.

The Rolex 16710 has become increasingly sought after in the pre-owned market, especially models with the original “Pepsi” bezel.

The value of this model has appreciated significantly in recent years, particularly versions with the Caliber 3185 movement and those in excellent, unpolished condition.Limited availability and

The the rising popularity of vintage and discontinued Rolex models have contributed to the 16710’s status as a collector’s piece.

The Rolex GMT-Master II 16710 Pepsi is a true classic and a must-have for any serious Rolex collector. Its combination of historical significance, iconic design, and practical functionality make it one of the most revered models in the Rolex catalog.

Viewings are welcome but must be by appointment typically 48 hours before viewing.

Brand: Rolex
Model: GMT Master II
Ref: 16710
Diameter: 40mm
Movement: Automatic Self Winding Cal 3185
Material: Steel
Year: 2001 (P serial number)
Strap: 20mm Rolex Jubilee Bracelet
Box: Yes
Papers: Yes