Chopard was founded in 1860 by Louis-Ulysse Chopard in the town of Sonvilier, in the Jura region of Switzerland. Initially, the company focused on producing precise pocket watches and chronometers.

The Scheufele family entered the picture in 1963 when Karl Scheufele III, a German watchmaker and goldsmith, acquired Chopard. This marked the beginning of a new chapter for the brand

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