Longines was founded in 1832 by Auguste Agassiz and is considered to be the oldest registered watch brand in the world. Longines is the oldest trademark registered with the WIPO still in use today. Although its graphic appearance has slightly evolved over time, the winged hourglass of Longines has been in constant use since 1867. Longines has significantly contributed to the evolution of sports timekeeping by developing devices that accurately indicate the fifth, tenth, hundredth up to the millionth of a second